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How to grow your Facebook Group!

How to grow a healthy and engaged Facebook following.

Hands up if you can remember L.B.F.

Life. Before. Facebook.

Yes, it really did exist, even though for some of us it’s hard to imagine because, lets face it, Facebook and social media in general is as much a part of our daily lives now as morning coffee and fresh knickers. We sleep with our phones by our beds. We check them before we go to sleep, when we wake up and countless times throughout the day. 

Love it (yes!) or loathe it (whaaat?), it’s not going anywhere.

Find your tribe.

Facebook is actually a pretty wonderful thing if you think about it. When in history has it been so easy to connect and engage with people, whether they’re on the other side of the world, or in our own community? And we can BUILD community. We can surround ourselves with like minded people. In other words, we can find our tribe.

Look at any business. They have a presence on Facebook, guaranteed. As a business of any size, any kind and any age, you need, at the very least, a Facebook page and ideally, a Facebook group. 

Your page is like your shop window. It tells people you exist. It tells them where you are and what you do and it gives them a flavour of what it might be like to work with you. It pulls them in.

Your group though, that’s where the magic happens. That’s where you build your tribe of like-minded people and yes, you’ve guessed it, ideal target customers. This is where you will really engage people. Because it’s all very well having a page with thousands of likes, but if your followers aren’t engaging with you, what’s the point?

 

Of course, if you’re reading this you must be a member of my Facebook group right? If not, you’re missing out on a TON of great advice so get yourself over there pronto! 

Join the ‘Marketing S.O.S – Standout & Sell’ Facebook Group.

Top tips for growing a Facebook following:

Here are my top tips for building a strong and engaged following on Facebook:

 

Be consistent. You don’t have to be the best, but you do have to show up. Post something. Every. Single. Day.

 

Don’t get disheartened. Building meaningful relationships takes time. Your likes won’t happen overnight, but if you’re consistently showing up and giving value, they will come.

 

Cross promote your business profiles on your personal page and across other social media platforms. Sometimes we forget to think of friends and family as potential referrers. Don’t leave them out but don’t spam them either, infact don’t spam anyone! 

 

Giveaways. A well thought out giveaway can really boost your numbers. What product, service or package could you give away, or give a taster of, to tempt people into your tribe or reward your existing followers who regularly contribute or share? Also known as a Lead Manet!

 

#hashtag. Hashtags aren’t as commonly used on Facebook as they are on other platforms like Twitter and Instagram. But a few (really, 2 or 3 tops) relevant hashtags can help people find you. Lot’s of events have their own hashtags which help you connect with other people who are attending. Or create your own hashtag! 

 

BE CONSISTENT. I know. I already said it. It’s important. Do it.

 

Go live. I can hear you thinking that sounds terrifying af. But it works. Think of people you follow. Don’t you love to actually see people talking to you? It makes you feel more connected, because you are. You can speak to your followers in the moment and answer their questions. And, without getting too techy here, the Facebook algorithm favours video, especially live video. So get over yourself and give it a go! You can watch my live on how to (or how not to) do lives here, or read some hints and tips here.

 

Don’t be boring

Remember whether you’re on your page or in your group, only about 20% of your content should be talking about your product or service. The rest of the time you need to be sharing interesting and entertaining stuff which is going to really engage your followers. So for example, what’s going on in the world which will interest them?  What drives and motivates us (and our tribe)?

Important. If you think what you’re posting might be boring, it probably is. So don’t post it! No one’s interested in following a boring page – so look at it objectively.

Be consistent. Be creative. Be passionate.

Go forth and grow.

Love Kate

Ideal-Target-Customer

How to find your Ideal Target Customer…

How to know who your ideal target customer is – and why is it important?

Here’s a topic which is close to my heart and if you’re in business, it should be close to yours too. How do you find out who your ideal customer is, where do you find them, and why does it matter anyway?

It’s very simple really. The more we know about our ideal customer:

the easier it is for us to create new products and services for them.

OR

the easier it is for us to align our existing products and services to them. 

As a startup business, it’s vital you know who and where your sales are going to come from and that you’re marketing to the right people.

Business owners worry about narrowing down their target audience.

Something I hear from small business owners all the time is that they feel as if targeting a specific ideal customer will stop them from selling to other people. They worry that narrowing down their potential audience will reduce their opportunity to sell their product or service.

Honestly? No.

There are two important things to remember here:

  1. It is not forever – businesses change and evolve. Your ideal customer may change too.
  2. It is not for your whole business – you may have more than one product or service. 

Each will have its very own ideal customer. 

Remember, this is about who you are targeting, leaning in on, going after. But anyone can buy from you.

Be Specific

It’s important to be really specific when you are profiling your ideal customer. You should have one particular product, package or service in mind. The more products you have, the more customer profiles you should have. You can treat each one as a different campaign.

When I say ‘be specific’, I mean, really specific. ‘Over 50’ is not your ideal customer. ‘Parent’ is not your ideal customer. You need to know where your customer is. What is their name? What’s their age? (Not their age bracket!). What do they like? What do they watch, listen to, read? And, most importantly, what pisses them off? What problems do they have that you could help them with? Only by getting to know your ideal customer in this depth will you be able to really align your message to them, or even create a product especially for them.

I’ve created a FREE Customer Avatar Template for you to use to help you with this exercise. You can download it here.

If you don’t know where to start, you could think about some of the people you’ve worked with in the past. Who did you enjoy working with? Who made you feel fulfilled? Who works in the biggest industry? Choose someone who has ticked your boxes – and profile them.

Once we’ve found our ideal customer, how do we reach them?

So, you’ve profiled the hell out of your ideal customer, and you feel like you know them pretty well now. You know who they are, what they like, what they dislike. You probably even know what movie they went to see last week and what they had for breakfast. And you know their pain points. 

But how do you reach them?

Here are some ideas for you to try:

Look at your competitors. Who else is trying to engage your ideal customer and who 

follows them? You need to profile them too. 

What hashtags are your competitors using? And what keywords? 

What platforms are they using? Facebook, LinkedIn, Instagram? Pinterest? Twitter? 

Where are they? That’s where you need to be too!

So, now you know how to profile your ideal customer you can download my free worksheet and get started!

Don’t forget you can find loads of useful information over on my FREE Facebook group.

Look forward to seeing you in there!

KC-Early-bird

The MasterWhip Early Bird has arrived…

My 5-week flagship marketing programme has arrived!!

If you’re looking to launch a product or business in 2020 and want to create a marketing strategy and plan to bring it to life, as well as the tools and tips to make it happen, the MasterWhip is for you!

This 5-week programme starting on 6th January 2020 is for business owners who want to know how to grow their business and sales through marketing.

In this online course, held in a private Facebook group with daily lives and email activities, we work through the workbook together to ensure you know the fundamental things for your marketing strategy and you can launch a new product or service.

The Early Bird Offer which lasts until 18th December is £299 with a 3-month payment option available.

The online purchase cart closes on 5th January 2020, hope to see you in there!

Click here to find out more and watch the video below to see why others have already signed up!

KC-FREE-5-Day

The February Challenge – Registration Open

Yes, yes so I know it’s mid-December and we’re halfway through the December Challenge, but the February challenge is now open.

The free 5-day Marketing challenge starts on 3rd February 2020 and helps startups & small businesses with their strategic marketing by exploring:

  • The ideal target customer
  • What makes you different & special?
  • What are your products & packages?
  • What are your key messages?

So if you’re looking for marketing inspiration, ideas and to be part of a thriving Facebook Grop community… join here.

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Introducing the Marketing MasterWhip

 

Starting on 6th January 2020 I’m thrilled to announce the first Marketing MasterWhip of 2020.

This 5-week marketing coaching course is designed to accelerate growth for small businesses & startups by smashing your marketing.

Delivered through

  • A private facebook group
  • Daily emails
  • Mini-challenges
  • Big brain-busting exercises
  • Free calls

You’ll be inspired, having ideas and be accountable to turn your marketing strategy into a plan and then implement it.

Priced at £250+VAT (or £187.50+VAT for the first 10!) this online coaching programme brings together my 14+years of marketing experience in helping small businesses grow!

Find out more here

Got a question? Email me kate@kate-carney.co.uk

See you there,

Love Kate