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How to grow your Facebook Group!

How to grow a healthy and engaged Facebook following.

Hands up if you can remember L.B.F.

Life. Before. Facebook.

Yes, it really did exist, even though for some of us it’s hard to imagine because, lets face it, Facebook and social media in general is as much a part of our daily lives now as morning coffee and fresh knickers. We sleep with our phones by our beds. We check them before we go to sleep, when we wake up and countless times throughout the day. 

Love it (yes!) or loathe it (whaaat?), it’s not going anywhere.

Find your tribe.

Facebook is actually a pretty wonderful thing if you think about it. When in history has it been so easy to connect and engage with people, whether they’re on the other side of the world, or in our own community? And we can BUILD community. We can surround ourselves with like minded people. In other words, we can find our tribe.

Look at any business. They have a presence on Facebook, guaranteed. As a business of any size, any kind and any age, you need, at the very least, a Facebook page and ideally, a Facebook group. 

Your page is like your shop window. It tells people you exist. It tells them where you are and what you do and it gives them a flavour of what it might be like to work with you. It pulls them in.

Your group though, that’s where the magic happens. That’s where you build your tribe of like-minded people and yes, you’ve guessed it, ideal target customers. This is where you will really engage people. Because it’s all very well having a page with thousands of likes, but if your followers aren’t engaging with you, what’s the point?

 

Of course, if you’re reading this you must be a member of my Facebook group right? If not, you’re missing out on a TON of great advice so get yourself over there pronto! 

Join the ‘Marketing S.O.S – Standout & Sell’ Facebook Group.

Top tips for growing a Facebook following:

Here are my top tips for building a strong and engaged following on Facebook:

 

Be consistent. You don’t have to be the best, but you do have to show up. Post something. Every. Single. Day.

 

Don’t get disheartened. Building meaningful relationships takes time. Your likes won’t happen overnight, but if you’re consistently showing up and giving value, they will come.

 

Cross promote your business profiles on your personal page and across other social media platforms. Sometimes we forget to think of friends and family as potential referrers. Don’t leave them out but don’t spam them either, infact don’t spam anyone! 

 

Giveaways. A well thought out giveaway can really boost your numbers. What product, service or package could you give away, or give a taster of, to tempt people into your tribe or reward your existing followers who regularly contribute or share? Also known as a Lead Manet!

 

#hashtag. Hashtags aren’t as commonly used on Facebook as they are on other platforms like Twitter and Instagram. But a few (really, 2 or 3 tops) relevant hashtags can help people find you. Lot’s of events have their own hashtags which help you connect with other people who are attending. Or create your own hashtag! 

 

BE CONSISTENT. I know. I already said it. It’s important. Do it.

 

Go live. I can hear you thinking that sounds terrifying af. But it works. Think of people you follow. Don’t you love to actually see people talking to you? It makes you feel more connected, because you are. You can speak to your followers in the moment and answer their questions. And, without getting too techy here, the Facebook algorithm favours video, especially live video. So get over yourself and give it a go! You can watch my live on how to (or how not to) do lives here, or read some hints and tips here.

 

Don’t be boring

Remember whether you’re on your page or in your group, only about 20% of your content should be talking about your product or service. The rest of the time you need to be sharing interesting and entertaining stuff which is going to really engage your followers. So for example, what’s going on in the world which will interest them?  What drives and motivates us (and our tribe)?

Important. If you think what you’re posting might be boring, it probably is. So don’t post it! No one’s interested in following a boring page – so look at it objectively.

Be consistent. Be creative. Be passionate.

Go forth and grow.

Love Kate

KC-Early-bird

The MasterWhip Early Bird has arrived…

My 5-week flagship marketing programme has arrived!!

If you’re looking to launch a product or business in 2020 and want to create a marketing strategy and plan to bring it to life, as well as the tools and tips to make it happen, the MasterWhip is for you!

This 5-week programme starting on 6th January 2020 is for business owners who want to know how to grow their business and sales through marketing.

In this online course, held in a private Facebook group with daily lives and email activities, we work through the workbook together to ensure you know the fundamental things for your marketing strategy and you can launch a new product or service.

The Early Bird Offer which lasts until 18th December is £299 with a 3-month payment option available.

The online purchase cart closes on 5th January 2020, hope to see you in there!

Click here to find out more and watch the video below to see why others have already signed up!

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Introducing the Marketing MasterWhip

 

Starting on 6th January 2020 I’m thrilled to announce the first Marketing MasterWhip of 2020.

This 5-week marketing coaching course is designed to accelerate growth for small businesses & startups by smashing your marketing.

Delivered through

  • A private facebook group
  • Daily emails
  • Mini-challenges
  • Big brain-busting exercises
  • Free calls

You’ll be inspired, having ideas and be accountable to turn your marketing strategy into a plan and then implement it.

Priced at £250+VAT (or £187.50+VAT for the first 10!) this online coaching programme brings together my 14+years of marketing experience in helping small businesses grow!

Find out more here

Got a question? Email me kate@kate-carney.co.uk

See you there,

Love Kate

 

 

side-hustle

Turning your side-hustle into your career…

So you’ve worked in the corporate world for a few years, maybe you’re considering having a baby, taking a sabbatical, time off or traveling the world… and you’re not sure if you will return to your FT job! I’ve been there…

In 2011 I turned my side-hustle turned into my career.

I’d always done small business/startup marketing support in the evenings – helping friends grow their business, trade-exchanges with hairdressers and even advice to Estate Agents to help us lower our fees when selling a house. When I got pregnant with my first daughter, Annabelle, I knew it was my time… no going back to 9-5 (more like 8-8) it was time to do it on my own.

Coming from a family of self-employed people and my husband also running his own business, I had seen the good, bad and the ugly side of being self-employed. We knew our tipping point and, having a baby is also a big driver to make change happen.

It’s important to remember… everyone’s ‘tipping point’ is different – the tipping point being the point you come from full-time employed / regular job to going alone. Everyone has different financial commitments, attitudes to risk-taking, experiences and support structure around them. SO TREAD CAREFULLY WHEN YOU TELL PEOPLE ‘YOU SHOULD DO THIS FULL TIME‘… especially if you don’t have the experience behind you to back up your point of view!

My marketing tips to help you in taking your side-hustle into your full-time (or as frequent as you like!) career…

>> Know your niche – lean in and be specialist in a certain field, if you’re making products and selling them at a market, really understand who they are for and align your messaging about that product, to your potential customer.

>> Do your research & know your ideal target customer – create a profile of who they are – I often talk about this on my Facebook Page. Get to know their values, their real problems and importantly which competitors are serving them and how.

>> Build your case studies – if you’ve been doing work for free, for friends, on the weekends that is all fine, it’s still stories about the work you have done and the impact you have had. These will be great stories you will tell potential customers.

>> Develop a network – your network will be incredibly important to you do make introductions, get things done and ultimately help you to make sales. Whether they’re part of your supply chain, partners or potential customers – go to networking events, join different Facebook groups. Click here to join my private Kate’s Crew facebook group.

>> Social & Video – it’s 2019! Get comfortable making videos and showing off you AND your products and services. Know the social media channels your customers use, get on them and get practicing.

If you want any free advice & support please join my Kate’s Crew facebook group here and follow my facebook page too.

Best of luck!

Kate